Monitoring the last mile

The Internet is being reinvented, morphing into a medium capable of delivering extremely interactive and rich experiences. While this
next wave of Web sites and experiences holds significant promise in terms of customer retention, interaction, and revenue growth, it also poses new challenges.

A poor online experience translates directly to less satisfied users, poorer brand perception, and higher costs. The combination of new technology and higher user expectations creates significant challenges to managing the online experience.

Measuring and monitoring website and Web applications on a timely, incremental basis throughout the day using agent-based web  monitoring in realistic yet consistent scenarios continues to be the most popular andviable form of monitoring.

Read more about monitoring transactions in the last mile.

Web Performance And Financial Success

When SaaS companies do a good job of delivering their service to the customer, they can expect a very high annual renewal rate. This rate is as good an indicator of continued success as new bookings.  Satisfied customers are the best evangelists.  Conversely poor renewal rates suggests poor execution.  And my view is that the single most prevalent reason for customer dissatisfaction leading to non-renewal will be website performance.

I’ve spoken to enough IT folks at SaaS companies to draw this conclusion: end-user experience is not at the top of their list.  The same thing was true at dot.coms a decade ago and the smart ones hired “Web Performance Analysts” and put them in charge of understanding how users were experiencing the Web site.  It’s clear to me that SaaS companies have to do the same thing or else their renewal rates and profitability will suffer.

Source: Link

The need for website availability monitoring

So what do we actually mean and expect out of website availability monitoring? Any website owner will not take this lightly, with competition growing every minute. The ripples of website downtime can lead to a loss in revenue an could bring bring down the company in terms of business and reputation.

Website monitoring needs to be done 24/7 and availability should be of high priority. Website monitoring tools regularly monitor your site to ensure website availability. Alert systems ensure emails with corrective actions before the end users are affected. Regular performance reports will help you define and improve website performance in all areas.