In a sense, the Internet has come to embody the romantic American spirit, the idea that anything is possible, that everyone has the opportunity to make it big. It is the great enabler, forum and marketplace. It’s the first place we turn to connect with people, to speak out on issues, to market our wares, to research a doctoral thesis – indeed, even to be elected president of the United States.
It’s all those things because, so far, the Internet has been a level playing field. All content is treated equally, whether it comes from two guys in their garage or the world’s largest corporation. It all gets to users through the wires and fiber at the same speed, subject to the same bandwidth limitations or availability. It all has an equal chance to arrive on a user’s screen. So the upstarts in the garage have the same opportunity to reach an audience as the big corporation. So far.
Net neutrality defined
This idea of the Internet as level playing field – that all data is treated the same regardless of source, destination or content – is called net neutrality. Content can’t be blocked, slowed down, sped up, or interfered with in any way. It’s all equal. For many netizens and content providers large and small, net neutrality is a sacred principle, often called the First Amendment of the Internet. For the owners of the pipes, though – the cable companies and telco Internet Service Providers – and some of the largest content and tech companies, there’s money to be made, advantage to be had, and new value and choices to be delivered to consumers if the Net were not quite so neutral.
Businesses can’t afford to put their heads in the sand and hope net neutrality works out in their favor. Even if net neutrality becomes a formal regulation, you’ll still be a more competitive business if you optimize your site for speed and performance.
A sound strategy for optimizing performance today and in the future includes following best practices in page construction – minding script and object placement, reducing external calls, keeping assets small – and following a robust and consistent performance monitoring program in the field at the end-user level, so performance issues and hiccups can be quickly identified and corrected. This strategy is doubly important on the mobile side, where networks are less consistent and speeds inherently slower.
The benefits of monitoring of Web pages and third-party components are significant indeed. First, operations can target these issues quickly and efficiently, which can reduce potential downtime and loss of revenue. This metric, known as Mean Time to Identification, can be tracked. Second, business unit managers can track the performance of all content, both internal and external, which can establish SLA accountability with the third-party vendors, saving money on lost downtime or the cost of rebates.
Another benefit is the accountability that can also be established internally on components and content that has been developed on your site. Third, development and QA teams can save money by tracking these issues in real time. Modifications to code on the Web site or to the widget have been known to adversely affect a previously well-performing Web site, and website monitoring can nip these issues in the bud, saving time and therefore money.
Read More on The Benefits of Third-Party Content Monitoring
The type of content that resides on Web sites today can be as varied as rich media applications, bi-directional social media feeds, images or video delivered by CDNs, and, of course, ads delivered by ad networks. This content is important in driving business and enhancing the user experience (UX) to any online site. However, these enhanced features can also come with risk that can be in direct relationship to the amount of added third-party content.
With constant enhancements in available content and the desire of users for more interactivity in their data and social media, the amount of third-party content will only increase, this is where website availability monitoring plays its role. Each widget, plug-in, and script is an opportunity to slow down and negatively impact Web site performance, and so can negatively impact the user experience.
With respect to website performance, let’s assume that a 2% chance of extremely poor performance is an accurate estimate for the entire population over the year. If you have relatively infrequent repeat users, say once a month, then the odds of avoiding any bad experiences is about 80%. It’s not a sure thing and it’s amazing how deep an impact 2% can have. If, however, your users are frequent visitors, say an average of once per day, then the odds of a user avoiding bad connections over the year is a fraction of a percent. You heard me right, a 2% chance of bad performance applied across an extremely active user base, means that almost everyone gets mud in their face.
Granted it’s probably premature to conclude that every visit has the same 2% chance of failure. Still, the knowledge that a fail rate of a few percent is very possible, even for an optimized tier 1 website, and that this can impact your entire user base is a good starting place if you want to improve your business.
In conclusion, it’s good to be aware that the performance of your website is probably not normally distributed. If it isn’t, this means that a significant number of your users can experience exceptionally long waits when compared to the mean. If this is a problem for you then chasing down web performance outliers is worth your time and effort.
Read More on Probability Distribution of Webpage Download Times
When SaaS companies do a good job of delivering their service to the customer, they can expect a very high annual renewal rate. This rate is as good an indicator of continued success as new bookings. Satisfied customers are the best evangelists. Conversely poor renewal rates suggests poor execution. And my view is that the single most prevalent reason for customer dissatisfaction leading to non-renewal will be website performance.
I’ve spoken to enough IT folks at SaaS companies to draw this conclusion: end-user experience is not at the top of their list. The same thing was true at dot.coms a decade ago and the smart ones hired “Web Performance Analysts” and put them in charge of understanding how users were experiencing the Web site. It’s clear to me that SaaS companies have to do the same thing or else their renewal rates and profitability will suffer.
Even gamers who have no clue about the particulars and internals of the Cloud, SaaS, or website performance monitoring know all about latency, which is nothing more than performance lag. Latency is usually the byproduct of the incredible system resources demanded by graphics software that renders detailed universes. High latency is marked by breakdowns in the graphics. Frames of animation disappear, or a character’s actions take a crucial second or two to manifest from user action to the rendering onscreen. That second or two is often the difference between virtual life and death for the wannbe Solider of Fortune. Talk about a poor user experience!
Web performance issues like this leave gamers with a dilemma: Option One – Maintain decent performance by reducing the clarity of the graphics and other bells and whistles that enhance if not make the user experience for certain games.
You are also almost guaranteed to have major latency issues, marked by jerky movements, missing frames, or even a system hang. And that’s if you’re playing standalone. When playing against multiple adversaries over the network, it can get ugly.
Source: Keynote Blog
The number of online transactions has multiplied significantly over the past decade with the increasing
use of dynamic pages, secure Web sites, integrated search capabilities, and multimedia content.
At the same time, transactions have become more complex. A single transaction, such as buying
a book, often involves a number of intricate sub-transactions. The customer loads a dynamically
generated Web page that is customized for his or her buying preferences, then searches the inventory,
chooses from results, adds a book to an electronic shopping cart, provides shipping and payment
information, confirms the purchase, and receives a shipping tracking number.
Organizations must take an active role in transaction monitoring the performance of all sorts of online transactions—
from making purchases to downloading forms. Yet the task of pinpointing problems has become more
challenging as transactions have increased in complexity. The web site performance and the success
of online transactions depend on a wide range of interconnected technologies.
In most cases a users impression is built on how fast your site loads. Modern websites not only need to perform well, but need to possess the rich features of the web 2.0 world. With a focus of having rich features of java, flash and java-script libraries, you still need to have a high performing website. With the ever improving web 2.0 technologies our web pages have got more rich and diverse. It is definitely a challenge for the engineers to maximize web site performance.
Web pages have gotten more complex and heavier with all the media and site components. Evolution in the area of web performance is fast and complex with these changes, it is quite challenging to track your website in terms of loads and performance. There are always interaction with the java scripts, css and web applications and these days with a lot of focus being on the front end architecture of websites, transaction monitoring and web application monitoring are some of the main areas of focus for businesses.
Website monitoring services are used by individuals, ecommerce companies, web hosting providers, small businesses, etc. A monitoring service is usually used to see if your web server and your web site is running smoothly and to get a downtime notification.
To get an insight on the working of the a monitoring service for a web page, the service sends out requests from locations around the world to check if your services like HTTP, SMTP, etc are accessible. The accessibility of your web pages are determined according to the response codes.
Its been said that “you cannot manage what you do not measure”. It is necessary to also know what your visitors numbers were before changing the design of your home-page, and after changing the design of your home page. Monitoring every detail along with interpreting statistics lets you improve your website performance and achieve the goal of your website in a much better way.
On the Open Internet, our websites are subjected to highly unpredictable load patterns. These load patterns depend on the heterogeneous and unpredictable set of users on the web. unacceptable Web site performance and availability because of excessive loads can cause serious harm to a company’s bottom line, market value and brand. For these reasons, knowing the capacity and scalability of business and mission critical Web sites is extremely important and proper load testing is the best way to acquire this knowledge.