Mobile marketing has become a key channel for businesses looking to communicate with consumers directly and effectively
For all these reasons, B2B businesses are adopting mobile in ever-greater numbers. A recent Apple study reported that nine out of 10 senior executives use apps at work to stay informed, entertained and productive.
Mobile friendly site has become a critical component of building strong brands
Mobile ensures that prospects are engaged more frequently with richer interactions and it will create an improved selling environment for B2B brands. With longer sales cycle and higher price points, B2B brands require a long period od self-direction before becoming an active lead and mobile ensures continuous digital access
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