Web Monitoring

Web Site Monitoring and Performance Insights

Website Monitoring: Balancing Quantity and Quality of Usability Data

When assessing Web user experience to monitor website performance, two major questions arise: what group of users will be studied, and what kind of data will be collected? The answers to these questions are interdependent, as well as dependent on the resources available to the researcher. This interdependence usually results in a trade-off between the quantity of data collected and the quality of that data.

New technologies are emerging to assist researchers with data gathering and to help them balance data quantity versus data quality. Before considering some of those technologies and discussing methodologies, you have to make some initial decisions and set the ground rules to gather useful usability data. The first step is to consider the required data properties, which will shape the criteria for the sample group.

The unit of analysis should be the user, not the Web page; understanding usability is about how people experience a Web site, not how a site experiences people, viz., critical while website monitoring.  When user paths are aggregated instead of individual page hits, researchers can gain a better understanding of how to apply the user experience  to their traffic reporting.

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November 23, 2010 Posted by | Web Monitoring | , , , | Leave a comment

The challenge with composite websites

Having a feature rich website and maintaining a robust IT infrastructure with an efficient load testing strategy would be great for your online business. A feature rich website having customer friendly features such as adobe flash components, video streams, roll over details and product reviews are likely added from your third party providers. With these additional features and capabilities, the performance of your online business might have to be compromised sometimes.

These modern composite websites created for online businesses with decision making features ensures customer interaction. If the site is low on performance or if a page doesn’t load, your customers would not be blaming any behind the scenes third party providers. You will still get the blame and soon your customers will rush to your competitors.

There is always room for customer retention with preventive measures. Quality control must be the main focus with understanding and managing your composite website. A detailed web performance analysis, transaction monitoring and measurement of your site with all the added components will be a good start. A specialized web tool to monitor your sites performance is very critical. Analysis should be in terms of real browser, as in how your customers experience your site. With this analysis, you will be able to obtain critical information that will help improve your site and your online performance. This web performance data will definitely provide you with insights for customer retention.

April 7, 2010 Posted by | Web Performance Testing | , , | Leave a comment

Profile new methodologies to monitor your site

A web performance strategy is a key to any e-business. User Interaction needs to be tracked in a standardized, repeatable methodology to know what works, what doesn’t and what they respond to.

Profiling new methodologies that balances quality of data to refine your website. Measuring response time and speeds alone would still leave web performance measurement incomplete. User should be the unit of analysis in order to improve web site performance.

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March 24, 2010 Posted by | site monitoring | , , | Leave a comment