Operations teams have long used this information to tune their websites and correct web performance issues. But collaborating with developers on problems impacting user experience was more difficult.
Now operations teams can monitor website, measure, and parse page performance in a way that offers a far more telling picture of user experience–information that’s both actionable to developers, and of concern to business owners.
To give business owners this insight, Keynote in Transaction Perspective 11 leverages Navigation Timing to measure distinct phases of User Experience:
Time to First Paint: When the user sees something happening on the screen; the site has begun to render in response to their request. This critical first step tells the user that the site is responding to their action.
Time to Full Screen: When most users would perceive their browser space is filled above the fold; rendering may still be happening out of sight, but from the user’s perspective, they’re looking at a full page.
User Experience Time: The total elapsed time the page took to complete. The browser is done with the page and is now waiting for and responding to additional user input. This is analogous to the standard page load time or user time; it can also be used to measure a complete multi-page transaction.
The number of online transactions has increased over the years. Businesses need to take an active role in monitoring online performance of the website and their transaction processes. Website monitoring should include monitoring of transactions right from making a purchase to a simple form download. Even though a web monitoring solution is in place, the task of pinpointing a problem has been quite a challenge since the complexity of online transactions have increased.
The performance of your websites and your transactions mainly depend on a variety of interconnected technologies. These technologies need to be monitored closely and the web monitoring solutions that you use should be capable of pin pointing and identifying problems and also capture the complexity of everyday online transactions.
Regardless of whether they are driven to an online store as a result of an ad campaign or simply a desire to avoid crowded offline stores, once a potential buyer arrives at a Web store, that retailer’s sole mission is to convert them into a customer. To improve conversion rates and reduce abandonment rates, retailers must ensure a highquality, rich, and exceptional user experience every single time. In this manner, they can
improve overall topline revenue and capitalize not only on the advertising investment, but also on their significant investments in the Web channel itself.
Companies that sell highvalue products such as jewelry, whose buyers often conduct research online but actually make purchases at brickandmortar locations, providing rich and speedy search and information oriented functionality is key.
While such initiatives represent significant revenue opportunities, they also entail an entirely new set of web performance management issues, which if not managed effectively, can severely compromise customer satisfaction and brand affinity. To ensure that sophisticated Web functionality and expensive marketing campaigns produce the desired effects of converting browsers to buyers, attracting customers from the competition, and converting offline shoppers to online ones, retailers must ensure that their Web sites perform exceptionally—every time.
The Internet is being reinvented, morphing into a medium capable of delivering extremely interactive and rich experiences. While this
next wave of Web sites and experiences holds significant promise in terms of customer retention, interaction, and revenue growth, it also poses new challenges.
A poor online experience translates directly to less satisfied users, poorer brand perception, and higher costs. The combination of new technology and higher user expectations creates significant challenges to managing the online experience.
Measuring and monitoring website and Web applications on a timely, incremental basis throughout the day using agent-based web monitoring in realistic yet consistent scenarios continues to be the most popular andviable form of monitoring.
Read more about monitoring transactions in the last mile.
In most cases a users impression is built on how fast your site loads. Modern websites not only need to perform well, but need to possess the rich features of the web 2.0 world. With a focus of having rich features of java, flash and java-script libraries, you still need to have a high performing website. With the ever improving web 2.0 technologies our web pages have got more rich and diverse. It is definitely a challenge for the engineers to maximize web site performance.
Web pages have gotten more complex and heavier with all the media and site components. Evolution in the area of web performance is fast and complex with these changes, it is quite challenging to track your website in terms of loads and performance. There are always interaction with the java scripts, css and web applications and these days with a lot of focus being on the front end architecture of websites, transaction monitoring and web application monitoring are some of the main areas of focus for businesses.
The end to end view of online transactions gives you the most comprehensive user experience ans also an insight into where processes can break down. Multi-protocol transactions that incorporate the most sophisticated web transaction programming like web services, Flash 6.0 plugins, WebDAV, ActiveX, file upload and dynamic data/time support can be realistically measured. Also monitor single pages such as home pages in order to gather performance data.
Read more on: Transaction Monitoring
- Adopt the user’s perspective
For a truly accurate picture of how a user experiences your site, you need to monitor web site performance wherever users are across the globe. Monitoring the performance of your Web site solely from within your enterprise will never provide a true picture of how your users experience the site. A user’s experience depends on a complex system of interconnecting Internet communications – third-party advertising and content providers, content distribution networks, and much more—and all of those elements lie beyond your company’s firewall. Differences in access speeds and networking technologies can result in significant differences in user experiences. The only way to capture how users experience a transaction is to monitor website and transaction performance from where they live.
- Monitor the entire transaction
Even simple transactions, such as submitting a request for product support, can involve clicking through two or three pages. And each page might perform a number of transactions, such as dynamically loading content or images. Knowing that a transaction failed somewhere in the process is not good enough. You need end-to-end details so you can pinpoint problems and repair them quickly.
- Reduce complexity
Managing a Web site with multiple transactions is difficult enough. The solution that monitors those transactions should simplify IT tasks, not make them more complex. You need to be able to get up and running fast and have intuitive, straight-forward ways to monitor transactions on an ongoing basis.
- Instill credibility
Transaction monitoring solution must be accurate and credible. You have to be able to rely on the monitoring solution to help you determine whether a problem exists, where it exists, and whether you should spend valuable time and money to fix it. You need to know that measurements are due to real problems, not due to a fault or variability in the web monitoring solution itself.
Transaction monitoring services adopt the user’s perspective and provide broad-based measurements from representative, stable locations outside of organizations. They offer an end-to-end view of online transactions to identify potential problems anywhere in the process. These services are also easy to use so that administrators can concentrate on fixing problems. And they are accurate, credible services that
organizations can count on.